A surprising demand
We knew that Frantic would profit from Christmas sales. And we knew that we would probably sell a few games through our online shop and maybe through toy stores in Switzerland. And when ZolliBolli – the local toy retailer – showed interest in our card game and ordered 10 copies we were excited!
Two days later they ordered 20 games.
Two weeks later another 20.
And in January 2016: 100 games!
But not only the retailers demand exceeded our expectations. Even after the holidays new orders were coming in periodically – and, to be honest, we didn’t really know why.
Since we’re not placing advertisements (well, except for the small ad in the festival program of the Swiss Poetry Slam Championships), the demand took us by surprise. But people where playing the game, and people had a lot of fun playing Frantic and were telling their friends about it, who then purchased the game as well. Word of mouth at its best!